Ask any sales rep and they’ll tell you the same thing: sales prospecting is getting harder. Not only is it getting more and more difficult to get key decision makers on the phone, but it seems like most of their time is wasted on activities that don’t directly lead to sales.


Therefore, it’s no surprise that inbound marketing has gained so much traction among businesses who rely on online lead generation to drive sales. With inbound marketing producing 54% more leads than traditional outbound practices, it’s a no-brainer and if you aren’t playing this game you are going to get left behind.


But it does come with its challenges. Producing enough content, optimizing your site for the search engines, and developing high-quality nurturing campaigns takes a lot of time, energy, and manpower. This is where our team at Power Digital Marketing can help generate leads through content marketing, social media, search engine optimization (SEO) and much more.


Why is Lead Generation Important?

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.


How to generate leads online? Our strategies that generate leads

These are just a few of the many strategies that lead generation companies use to succeed online. We would love the opportunity to speak with you about how these strategies can help your lead generation business.


Social Advertising

The data points that the top social networks like Facebook, Instagram, and Pinterest provide give lead generation businesses and marketers an incredible opportunity to reach highly targeted audiences.


Search Marketing

SEO and PPC are great traffic drivers in PPC and SEO campaigns. They generate prospects that are already looking for the product or service you are trying to sell, not to mention the fact that they pair perfectly with social ads.


Content and Email Nurturing

Like we mentioned earlier, most sales prospects need to build trust and see value from a brand before they buy. Therefore, your online presence needs to reflect and support this through strategic content marketing and nurturing tactics.